Lytro’s story is one of success, and it is (so far) also a relatively short one: Founder, Executive Chairman and former CEO Ren Ng started his research in the field of computational photography / LightField imaging in 2003. Within just a few years, he managed to build a company of 100+ employees and raised funding in excess of 50 million dollars.
Lytro has done what the big camera makers apparently didn’t dare to: The world’s first consumer LightField camera is available since February 2012, and regularly makes the news and press.
We’ve assembled the major (and some minor) landmarks of Lytro history in the following timeline. Click any entry for more information, or year numbers to open all included entries.
- Ren Ng’s PhD Thesis
After several months of reading subject-related books and publications, Ren Ng starts his PhD studies on Digital Light Field Photography in 2003. Ng also works on miniaturizing LightField technology from a room-full of tethered cameras into a single, portable camera.
His doctoral dissertation is submitted in July 2006.
- Lytro launches out of Stealth Mode: Start of a Picture Revolution
June 21 2011
Lytro publicly announces working on the world’s first consumer LightField camera. The small company demonstrates what becomes possible with LightField photography.
Lytro Commercial: The Start of a Picture Revolution
- Starting the Light Field Revolution
- Lytro launches out of stealth mode
- Living Pictures: Lytro Launch Party
- First LightField 3D Demo
July 6 2011
Following a lot of publicity from their official launch, the company demonstrates 3D capabilities of the Lytro LightField Camera.
Read more: It gets better! Lytro 3D Demo
- Official product launch and first demo
October 19 2011
Lytro officially launches their LightField Camera in the United States.
A few hours later, Executive Chairman Charles Chi and Director of Photography Eric Cheng present the camera and its features to Tech-Guru Walt Mossberg at AsiaD in Hong Kong.
- New Feature: Creative Mode
First public mention of Creative Mode, a special camera mode that allows users to set the refocus range and depth of field. It also reduces the minimum focus distance to virtually zero.
- Lytro picture taking: Everyday mode vs. Creative mode
- Lytro minimum focus distance: get Super Macro shots in Creative Mode
- First LightField Cameras Ship
February 29 2012
On the very last day of their self-defined shipping time frame, Lytro ships out the first batch of LightField cameras to customers that pre-ordered right after the camera was presented in October 2011.
Read more: The first Lytro cameras are now shipping!
- First Camera Accessories
June 27 2012
The company offers their first camera accessories: a Replacement Lens Cap, Tripod Mount and USB Wall Charger.
Read more: Lytro accessories: Fast charger, lens cap and tripod mount now available for order
- Ren Ng leaves CEO position
June 29 2012
Lytro founder and former CEO Ren Ng steps aside and becomes Executive Chairman. Charles Chi takes his spot as CEO until a new CEO can be found.
Read more: Back to Innovation: Ren Ng becomes Executive Chairman, Lytro looking for new CEO
- Windows Software
July 24 2012
Without warning, the company releases the Windows 7 version of their Desktop Software. Within minutes, Lytro’s servers are seriously overloaded.
Read more: Lytro Desktop Software for Windows 7 released!
- Retail and International Sales
In the United States, LightField cameras enter the retail market and start selling with major retailers Amazon, Best Buy and Target.
For the first time, Lytro’s LightField camera becomes available internationally, in 4 countries: Australia, Canada, Hong Kong and Singapore.
Read more: Lytro starts International Sales in 4 Countries, and partners with US Online Retailers
- Milestone: 400,000 shared Living Pictures
November 15 2012
While Lytro hasn’t released any sales numbers so far, the company does mention that Lytro users have shared about 400,000 Living Pictures since the first cameras started shipping 8 months ago.
- New Feature: Manual Camera Controls
October 10 2012
A new firmware update brings manual controls to the LightField camera. Users are able to set the shutter speed and ISO light sensitivity, control the built-in ND filter as well as lock the auto exposure settings.
Read more: More LightField Power in Your Hands: Manual Control for your Lytro Camera!
- New Camera Models and Accessories
October 10 2012
Lytro’s third surprise in October is a growing camera family: Seaglass and Moxie Pink are two new camera colour models available in the United States (both come with 8 GB of storage), the latter being exclusively available at Target.
New camera acessories are a Camera Sleeve and a bigger Camera Case.
Read more: Lytro LightField Camera: New Colours and Camera Protection available
- New Features: Perspective Shift, Living Filters
December 4 2012
On December 4, Lytro releases Desktop Software v. 2.0, which includes two major new features, Perspective Shift (parallax) and Living Filters:
- iPhone App & WiFi Firmware
On June 20, Lytro releases the first public version of the Lytro iPhone App, and a new camera firmware version that activates the integrated WiFi-Chip. The app makes it possible to directly transfer Living Pictures from the camera to the smartphone, and upload them to the internet. It also allows the export of animated GIFs (Refocus, Perspective Shift).
Read more: Lytro Mobile: iPhone App for WiFi Transfer from Camera, On-The-Go Sharing and more
- International Sales: Europe Launch
In mid-July, Lytro finally enters the European camera market and gradually starts selling their Light Field Cameras in Germany, Austria, Switzerland, the Netherlands and the UK. 4 months later, Lytro further expands their reach to a total of 16 European countries, by offering their cameras on the Apple Online Store.
- Welcome to Austria, Germany and Switzerland, Lytro!
- Lytro international: UK sales start July 22
- Lytro goes Apple Online Store, introduces two new Camera Colours
- New Features: 3D, All in Focus
Lytro originally promised their users 3D-functionality by the end of 2012. Support for 3D display and export, as well as all in focus is finally added in November 2013, with the release of Lytro Desktop 3.1 and Lytro Mobile 1.2.
- Lytro Desktop 3.1: Living Pictures in 3D, All-in-Focus Viewing, Full Screen Mode and more
- Lytro Mobile 1.2 brings Full Screen Mode, Airplay Support and 3D Export
- New Camera Models: Cobalt Blue and Champagne
With their launch on the Apple Online Store, Lytro introduces two new camera colours, available exclusively via Apple: Cobalt Blue (16 GB) and Champagne (8 GB, US and Canada only).
- 40 Million Dollar Funding Boost, New Hardware Teased
Lytro announces that the company has raised another 40 million US-Dollars in venture capital, coming from new and existing investors. CEO Jason Rosenthal says the money will be used “to help fund a new generation of Lytro hardware”, hinting specifically at the professional photography and motion picture markets, as well as “thinner and cheaper consumer cameras”. He promises that “more than one” of these waypoints will be reached in 2014.