Have you been toying with the thought of buying a Lytro camera for yourself or a loved one? If you live in the United States, today is your day: Lytro is offering all 8 GB cameras and the Graphite Bundle (i.e. camera, fast charger and tripod mount) for 199 $ for Cyber Monday, that’s 50 % off the regular price of 399 $. The promotion includes free overnight shipping and engraving. What more could you want?
The Lytro Store is where it all happens today.
Smartphone makers around the world are racing release the world’s first light field enabled smartphone. According to some reports, manufacturers such as Apple, HTC, Nokia, and also the MIT are working on further miniaturizing the technology to fit into mobile devices. Meanwhile, companies like Pelican and Toshiba are finalizing their camera designs for third-party licensing.
Now, The US Patent and Trademark has granted Apple a new patent describing a “digital camera including refocusable imaging mode adaptor”, and it comes with an interesting addition to the existing light field solutions by Lytro or Raytrix. Continue reading
Lytro’s first-generation Light Field Camera has been available in Europe for four months now. The camera first launched in Germany, Austria and Switzerland, back in mid-July, and soon after arrived in the UK market. Introductory prices ranged between 479 and 579 EUR (approx. 650 to 875 USD) in the German-speaking regions1, a significant markup of 50 percent.
However, a recent price check on price comparison portals Geizhals, Skinflint and Toppreise has revealed notable price drops in some countries over the last few weeks. Continue reading
When Lytro launched publicly in June 2011 and announced working on the first consumer light field camera, they had raised “approx. 50 million dollars” in venture capital1. Now, the company announced another 40 million dollars in capital, coming from new (North Bridge Venture Partners) and existing (e.g. Andreessen Horowitz, New Enterprise Associates and Greylock Partners) investors. Of course that’s great news for Lytro, but what does it mean for us?
Lytro CEO Jason Rosenthal said the money will “help fund a new generation of Lytro hardware”. This will not only result in “thinner, cheaper and lighter consumer products”, but allow the company to also step into the professional photography and motion picture markets: Continue reading
Back in October, Nokia first presented their Windows Phone app “Nokia Refocus”, which offers a Lytro-like post-capture software refocus feature for Nokia’s conventional camera modules. The company promised to make the app available not just to owners of the brand-new Lumia 1520 phablet, but to all of their PureView enabled Lumia smartphones.
Just a few days ago, the app was finally released for the broader audience. Nokia Refocus is now available for the Lumia 920, Lumia 925, Lumia 928, Lumia 1020, and other PureView enabled smartphones that are running the Amber update.