Feb 15

Lytro CEO Jason Rosenthal explains Lytro’s Shift from Consumer Cameras to Virtual Reality

Jason Rosenthal is Lytro's new CEO (photo: josha, Lytro) Lytro started out as a small company trying to bring light field photography to the consumer market. The company soon attracted considerable investments and built two consumer cameras – the Lytro Light Field Camera and the Lytro Illum – which brought breakthrough features such as software refocus and synthetic aperture from lab-sized camera arrays to the hands of the end users. Then, however, the company made a major strategic turn, abandoned the consumer market, and realigned itself to focus (pun intended) on Virtual Reality solutions.

In an very frank article on Backchannel, Lytro CEO Jason Rosenthal explains the reasons for this move: Continue reading

Mar 19

Lytro Receives 50 Million Dollars for Move towards Virtual Reality and Video

Lytro Receives 50 Million Dollars for Move towards Virtual Reality and Video (picture: techspot.com) After releasing two light field cameras for end users, Lytro seems to try branching out into other fields to enable broader application of their plenoptic technology: Back in November, Lytro announced the Lytro Development Kit, basically a way for interested companies to license the technology and explore light field applications on their own.
Now the company reportedly raised 50 million $ to shift toward Virtual Reality and video. Lytro’s “refocus” to these new areas entails a lay-off of 25 to 50 current positions – a sizeable chunk of their workforce of just 130 – so that new specialists from the fields of video and VR can be hired. Continue reading

Nov 30

Lytro Founder to Join UC Berkeley as Assistant Professor in 2015

Lytro Founder to Join UC Berkeley as Assistant Professor in 2015 Ren Ng is the name behind a major step towards hand-held light field cameras. After spending 8 years commercializing the product of this PhD thesis for the consumer market, the founder and executive chairman of Lytro has announced he will return to academia in 2015.

Ng will remain a full-time chairman of Lytro through the summer of 2015, when he will commence a position as assistant professor at the University of California in Berkeley’s Department of Electrical Engineering and Computer Science. Continue reading

Nov 11

Lytro Development Kit lets NASA and others build Customized Light Field Cameras

Lytro Development Kit Illustration (actual may differ) - Lytro Development Kit lets NASA and others build Customized Light Field Cameras (image: Lytro) Following two products aimed at the consumer and pro-sumer camera markets, Lytro has released the Lytro Development Kit (LDK) which opens up the technology to anybody, for a price.

The Lytro Development Kit (LDK) [...] is designed for companies that want to explore developing custom light field cameras and applications for use cases outside of photography and storytelling. Continue reading

Jul 30

Lytro CEO: Light Field Photography will Replace DSLRs …Eventually.

Lytro CEO: Light Field Photography will Replace DSLRs ...Eventually. (photo: TheNextWeb) Are you excited about the imminent release of Lytro’s second-generation light field camera, the Lytro Illum? Here’s something to pass some of that time:

Jackie Dove from TheNextWeb sat down with Lytro CEO Jason Rosenthal recently, to talk about the Illum and it’s significance for the future of photography. “Interchangeable lenses”, “DSLRs“, “Photoshop and Lightroom” and “Android” are some of the most important keywords that came up during the interview.

Continue reading