Nov 25

Lytro Price Drop in Europe: Light Field Cameras now up to 30 % Cheaper

Lytro Price Drop in Europe: Light Field Cameras now up to 30 % Cheaper Lytro’s first-generation Light Field Camera has been available in Europe for four months now. The camera first launched in Germany, Austria and Switzerland, back in mid-July, and soon after arrived in the UK market. Introductory prices ranged between 479 and 579 EUR (approx. 650 to 875 USD) in the German-speaking regions1, a significant markup of 50 percent.

However, a recent price check on price comparison portals Geizhals, Skinflint and Toppreise has revealed notable price drops in some countries over the last few weeks. Continue reading

Nov 13

Lytro goes Apple Online Store, introduces two new Camera Colours

There are more big news from Lytro today: The company just announced that three models of the Lytro Light Field Camera are now available for order at the Apple Online Store. More exciting for us is the introduction of two beautiful new colour versions, Cobalt Blue (16 GB, 499.95 USD) and Champagne (8 GB, 399.95 USD).

Cobalt Blue and Champagne - two new Lytro camera colours available exclusively at the Apple Online Store (picture: Lytro)

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Oct 15

Breaking: Lytro Cameras and Accessories available at Amazon.de

Three months ago to the day (on Juli 15 2013), Lytro’s Light Field Camera took a first step into the European market and reached Austria, Germany and Switzerland.
Just now, Lytro has announced starting sales at what is likely the most popular online retailer in the German-speaking region: Amazon.de.

Breaking: Lytro Cameras and Accessories available at Amazon.de (Picture: Lytro)

You can now find four models (Red Hot, Graphite, Electric Blue and Moxie Pink; no word about the Seaglass/green model) in Amazon’s online offerings, as well as the original Lytro accessories. For some articles, which are already sold out (or aren’t in stock yet), Amazon accepts preorders:

According to Amazon’s product information, the cameras “may be shipped to destinations outside of Germany”. A test order to an Austrian address worked fine.

Full (german) press release after the break:
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Sep 27

Lytro at the Ringfoto Autumn Fair in Erlangen, Germany

Try a Lytro Camera at the Ringfoto Autumn Fair in Erlangen, Germany (photo: Ringfoto)Update: As it turns out, the Ringfoto Autumn Fair is only open to Ringfoto vendors, not to the general public. Thanks to Martin Wagner for the note!

Have you ever wanted to get your hands on one of Lytro’s Light Field Cameras, but never found an opportunity in Europe? Lytro will be represented at the Ringfoto Autumn Fair in Erlangen, Germany, from 11 to 13 October 2013.
Ringfoto, Lytro’s exclusive distributor in Austria, Germany, Switzerland and the Netherlands, will be demonstrating the Lytro Camera to photo vendors.

To our knowledge, the Ringfoto Autumn Fair marks Lytro’s second official participation at a fair in the German-speaking region, following Photokina in Cologne, last autumn.

Full press release (in German) after the break: Continue reading

Jul 17

Lytro international: UK sales start July 22

Lytro international: UK sales start July 22 (picture: Dupuis) Following their European debut in Austria, Germany and Switzerland this week, Lytro has just announced their entry into the UK market: The world’s first consumer light field camera will be available at Dixons Travel, Harrods and John Lewis from July 22nd 2013.

Pricing and model availability: the Graphite, Electric Blue and Moxie Pink (8 GB, 350 pictures) will sell for 399 GBP, the Red Hot model (16 GB, 750 pictures) will set you back 469 GBP.

To get you into the Lytro spirit, check out Lytro user Dupuis’ Living Picture “Lytro visits London”: Continue reading