Feb 15

Lytro CEO Jason Rosenthal explains Lytro’s Shift from Consumer Cameras to Virtual Reality

Jason Rosenthal is Lytro's new CEO (photo: josha, Lytro) Lytro started out as a small company trying to bring light field photography to the consumer market. The company soon attracted considerable investments and built two consumer cameras – the Lytro Light Field Camera and the Lytro Illum – which brought breakthrough features such as software refocus and synthetic aperture from lab-sized camera arrays to the hands of the end users. Then, however, the company made a major strategic turn, abandoned the consumer market, and realigned itself to focus (pun intended) on Virtual Reality solutions.

In an very frank article on Backchannel, Lytro CEO Jason Rosenthal explains the reasons for this move: Continue reading

Oct 15

Light L16: Camera Startup announces multi-aperture computational camera with 16 camera modules

The quality of a DSLR in a camera that fits in your pocket – that’s what camera startup Light promises with the just announced L16, the world’s first multi-aperture computational compact camera, which is made up of 16 individual camera modules.

Light L16: Camera Startup announces multi-aperture computational camera with 16 camera modules

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Feb 26

This Music Video Was Shot Entirely with the Lytro Illum

This Music Video Was Shot Entirely with the Lytro Illum (picture: Vimeo Screenshot) At first glance, the music video below consists only of slow panning and focus-shifting across otherwise static scenes, where the camera movement matches the calm soundscape of Big Noble‘s new song “Ocean Picture”.
However, there’s something special about this video: It was recorded solely with a Lytro Illum light field camera, and thus consists of many individual images brought to life by two of the most popular light field features: post-capture refocus and single-exposure 3D.

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Oct 04

Ebook: Using Lytro Illum – A Guide to Creating Great Living Pictures

Ebook: Using Lytro Illum - A Guide to Creating Great Living Pictures (picture: Josh Anon) So your Lytro Illum has finally arrived – now what? In many respects, light field photography is fundamentally different from traditional photography, and the switch from one to the other may not be an easy one for everybody.
Josh Anon, nature photographer and former Senior Product Manager at Lytro, recently published a new ebook titled “Using Lytro Illum – a Guide to Creating Great Living Pictures“.

Using LYTRO ILLUM provides a comprehensive overview of the Lytro ecosystem. Endorsed by Lytro, Inc., this book covers everything from what the light field is to how to take advantage of the Lytro button while shooting to how to edit your pictures outside of Lytro Desktop. It’s the one guide that will take you from novice to living picture expert!

We had a closer look at whether the book delivers what the title promises, and in this article, we’ll tell you what we think.

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Jul 25

Pelican Launches 3D Image Viewer, Presents First Interactive Sample Images

It’s gotten a bit quiet around Pelican Imaging, lately. Until today, when the mobile plenoptics specialists have broken the silence and announced their own version of a WebGL light field viewer.

“What do photos with depth look like?”, the company teased in their newsletter. To answer that question, the company has published a small sample image gallery based on the new “Pelican 3D Image Viewer”, which allows users to check out and interact with 8 sample images taken with the Pelican Array Camera.

Pelican Launches 3D Image Viewer, Presents First Interactive Sample Images

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