Have you been toying with the thought of buying a Lytro camera for yourself or a loved one? If you live in the United States, today is your day: Lytro is offering all 8 GB cameras and the Graphite Bundle (i.e. camera, fast charger and tripod mount) for 199 $ for Cyber Monday, that’s 50 % off the regular price of 399 $. The promotion includes free overnight shipping and engraving. What more could you want?
The Lytro Store is where it all happens today.
Lytro’s first-generation Light Field Camera has been available in Europe for four months now. The camera first launched in Germany, Austria and Switzerland, back in mid-July, and soon after arrived in the UK market. Introductory prices ranged between 479 and 579 EUR (approx. 650 to 875 USD) in the German-speaking regions1, a significant markup of 50 percent.
However, a recent price check on price comparison portals Geizhals, Skinflint and Toppreise has revealed notable price drops in some countries over the last few weeks. Continue reading
When Lytro launched publicly in June 2011 and announced working on the first consumer light field camera, they had raised “approx. 50 million dollars” in venture capital1. Now, the company announced another 40 million dollars in capital, coming from new (North Bridge Venture Partners) and existing (e.g. Andreessen Horowitz, New Enterprise Associates and Greylock Partners) investors. Of course that’s great news for Lytro, but what does it mean for us?
Lytro CEO Jason Rosenthal said the money will “help fund a new generation of Lytro hardware”. This will not only result in “thinner, cheaper and lighter consumer products”, but allow the company to also step into the professional photography and motion picture markets: Continue reading
There are more big news from Lytro today: The company just announced that three models of the Lytro Light Field Camera are now available for order at the Apple Online Store. More exciting for us is the introduction of two beautiful new colour versions, Cobalt Blue (16 GB, 499.95 USD) and Champagne (8 GB, 399.95 USD).
Hand in hand with the update to Lytro Desktop comes Lytro Mobile 1.2, the second update to Lytro’s companion app. Just over a month after the release of version 1.1 of the iPhone app, Lytro adds some interesting new features.
From the official changelog: