One of the major points of critique about Lytro’s light field camera(s) is that the only way to share your pictures online is to upload them to Lytro‘s servers first.
Now, in an effort to boost adoption of light field photography, Lytro has announced a new open file format for light field pictures, which will be based on the WebGL standard for 3D graphics. It will be released as an open source project on GitHub, together with a matching, open-source WebGL Player, which will allow users to host interactive light field pictures on their own websites and servers.
“One barrier to [adoption] is we are not as widely deployed and accepted as JPEG,” CEO Jason Rosenthal said in an interview. “We want to start changing that.”