Back in July of last year, Lytro founder Ren Ng announced he would step down as CEO of the company, and get back to innovation, technology and strategic direction in the position of Executive Chairman. Until Lytro could find a new Chief Executive Officer, former EC Charles Chi kept the spot warm as an interim CEO.
In an interview, Chi said that Lytro wasn’t looking for a lead engineer or a head marketer, as it feels it is well-stocked in both regards.
“What we are looking for is somebody who has some experience in developing transformational businesses,” he told AllThingsD. “That’s what Lytro is in the midst of — getting a new idea adopted across a mature marketplace.”
Now, the company has a “new fearless leader”: Continue reading
3D displays are slowly moving into mainstream, but most of the technologies used today require the viewers to wear special 3D glasses, or watch from a very defined, small optimum viewpoint. More advanced 3D displays use eye tracking, and create a stereoscopic effect by specifically sending different images to either eye.
David Fattal and colleagues from HP Laboratories in Palo Alto, California developed a new approach to glasses-free 3D displays, which comes with a number of improvements: Their prototype displays use multi-directional diffractive backlight technology, which makes them particularly well-suited for mobile devices (e.g. smartphones, tablets, or watches). They’re high-resolution, very thin (<1 mm), don’t require eye tracking, and feature a very wide view zone (up to 180 degrees) at an observation distance of up to a metre. Their work was recently published in Nature.
In traditional digital imaging, the projected image is expressed as a set of pixels which contain two coordinates (x, y) and their respective values for colour and brightness. LightField technology enables us to record more and richer image information, also saving the direction of the lightrays. The extra data enables exciting new possibilities, but also accounts for a significant increase in file size and required computing power, which further rises with increasing resolution.
Lytro’s LightField Camera is currently officially available in 5 countries (plus India, inofficially?), but it’s not easy to get in Europe.
This weekend, however, online bargain store QoQa is exclusively offering the 8 GB models “electric blue” and “graphite” to customers in France and Belgium, for 399 Euros plus shipping.
The weekend offer ends Sunday, April 7, at midnight CEST.
If your country of residence fits (or if you have friends there), this may just be the opportunity you’ve been waiting for: Lytro Appareil photo plénoptique de poche | QoQa.fr
With their newest camera firmware (v1.1.2), Lytro has implemented a number of interesting changes to their first-generation LightField camera.
Most notably, Creative Mode has been revamped and is now used completely differently:
In all previous official firmware versions, the refocus position was set by tapping on an object in the middle of the desired range. Refocus range was then largely influenced by the current zoom position.
Now, Creative Mode was simplified, in that users just tap on what’s most important in the scene, and the camera “takes the current zoom position, focus position, and relative distances into account” when establishing the refocus range automatically. Continue reading