Sep 17

Lytro goes to Germany: Photokina and Lytro Photowalks in Cologne

Lytro is coming to Germany! It’s not the company’s first visit to Europe – the cameras were previously shown off in Milan, Italy – but it’s a first chance to get a hand on a Lytro camera for Germany.

Lytro goes to Germany: Photokina and Lytro Photowalks in Cologne

Lytro will exhibit in this year’s Photokina in Cologne, the world’s largest imaging fair. Photokina takes place from September 18 to 23, so it will open its doors tomorrow!
Director of Photography Eric Cheng will show off the camera and its features in three presentations:

  • Thursday, Sept. 20, 12:15-12:45pm
  • Friday, Sept. 21, 12:15-12:45pm
  • Saturday, Sept. 22, 2:30-3:00pm

If you don’t want to visit Photokina, you still have a chance to try the Lytro camera yourself: Lytro will be hosting three Photowalks (outside of the fair grounds) between Sept. 20 and 22:

  • Thursday, Sept. 20, 2:30-3:30pm
  • Friday, Sept. 21, 2:30-3:30pm
  • Saturday, Sept. 22, 10:30-11:30am

There are still some free tickets available, and you can get one here.


Sep 15

These companies are working on LightField Cameras for Smartphones

Ever since Lytro presented its first-generation LightField Camera, there have been hopes and rumours about LightField technology coming to smartphone cameras.
The Lytro camera was presented and first demoed in October 2011. Shortly after, there were reports of Steve Jobs being interested in the technology, followed by an interview with Lytro founder Ren Ng where he stated that there would be “no smartphone with Lytro technology for now“. Nevertheless, Apple and HTC are said to be in a race toward the world’s first light-field enabled smartphone.

Pelican Imaging is working on computational camera arrays for the Smartphone market (photo: Pelican Imaging)

However, the smartphone branch of LightField photography technology has been in the works for a bit longer.
Pelican Imaging Corp., based in Mountain View not far from Lytro’s Headquarters, has been researching “array cameras” for the mobile market since 2006. Continue reading

Sep 12

Break your Lytro Camera? Lytro offers Cheap Repairs/Replacement outside of Warranty

Break your Lytro Camera? Lytro offers cheap repairs/replacement outside of Warranty What happens if you drop your Lytro LightField Camera, or if it gets wet and stops working?
Lytro’s Product Warranty only covers normal, non-commercial use and defects in workmanship and materials for one year after the original purchase. However, Lytro support will repair or replace your camera for 99 US-$ (includes 2-day shipping), even if warranty conditions don’t apply. That’s great customer service, no?

Here’s the official information from Lytro Support:

Continue reading

Sep 10

All in One: Raytrix demoes 3D LightField Time Lapse Video

German LightField solutions manufacturer Raytrix is making our mouths water with a newly published, truly “All in One” video: They show what becomes possible with LightField imaging, demoing a combination of time lapse and 3D video:

The time lapse video shows the development of flowers in fast motion, corresponding depth maps (as a heat map and different depth visualization), and a re-rendered 3D scene from a different perspective.

Raytrix wants to make Full-HD Plenoptic real-time Movies (30fps) possible by the end of the year.