Earlier this week, Lytro has announced their first ever international LightField photography contest. In contrast to previous contests and raffles, where only US residents were allowed to participate, the new photo contest is open to anyone aged 18 or older. Continue reading
Last week, we presented the tap2focus iPhone App that offers Lytro-like refocus capabilities by way of manually recording several photos and combining them into an interactive picture.
Shortly after (but unrelated), Arqball announced the launch of their newest app FocusTwist which also promises this LightField-like feature.
There are a few differences between the two apps:
How do you turn a scientific concept into a product that the average person talks about?
At South by Southwest (SXSW) 2013, Lytro’s VP of Marketing Kira Wampler talked about this question, about building a brand, and disrupting photography itself.
You’ve created a disruptive new technology that’s going to revolutionize an industry – at least until you can figure out how to explain it to someone. Kira Wampler, VP of Marketing for Lytro, discuss how to craft a compelling story about your product or technology and how to educate the average consumer about your breakthrough technology, and turn PhD concepts into cocktail conversations. Continue reading
Manufacturers are racing towards creating the first light field enabled smartphone, and the first ones are expected to be released early next year.
If you have an iPhone, you don’t have to wait until then to create pictures with interactive refocus: App developer Caal Studio took the same technological short-cut that MEMS technology uses for image refocus, and merges several images focused at different depths to create a Lytro-like effect.
Their new iOS App tap2focus allows you to take multiple pictures at different focal lengths by tapping on the live camera preview, while holding the iPhone or iPod Touch as stationary as possible.
The app then combines these images into an interactive image, which can be viewed and refocused on the device itself and shared to facebook, twitter or via email.
Smartphones accompany many of us on our daily lives, and it’s no wonder that they have become the most used cameras on major photo sharing sites. With the introduction of LightField technology to the mainstream, the market potential for light-field enabled (plenoptic) smartphone camera modules soon became clear.
Within the past few months, several companies have announced working on small LightField modules that are fit for inclusion in Smartphones, including Toshiba and the MIT. Toshiba even has a working demo and plans to release a model by March 2014.
Pelican Imaging is another such company (which we introduced last September). After 6 years of research, the relatively unknown company from Mountain View have recently demonstrated their product at Mobile World Congress: A tiny module featuring an array of 4 x 4 (or 5 x 5) individual cameras that is only 3 mm high. Using today’s standard camera technology rather than expensive microlens arrays, the module is expected to cost around 20 $. Continue reading