Apr 04

Magic Leap: Promo Video Teases AR Headset

Rony Abovitz, CEO of the secretive startup Magic Leap, was expected to reveal the company’s rumoured Augmented Reality headset recently at a TED talk in Vancouver, but canceled a few days before. Instead, the company released a 90 second promo video teasing an AR game that it says is “currently being played at the office”, and it looks pretty awesome.

Video description: Unfortunately, we couldn’t make it to TED, but we wanted to share one of the things that we’d planned to share at the talk. This is a game we’re playing around the office right now (no robots were harmed in the making of this video).

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Nov 05

Light-field powered Virtual Reality: Magic Leap secures 542 Million Dollars in Funding from Google and others

Light-field powered Virtual Reality: Magic Leap secures 542 Million Dollars in Funding from Google and others (image: Magic Leap) A rather secretive startup from Hollywood, Florida, recently made headlines for raising a spectacular investment for their vision of the next generation of Virtual Reality. Big names like Google, Qualcomm Ventures, Andreessen Horowitz, and others have put together the sum of 540 million US-Dollars for a company called Magic Leap, but the public isn’t even sure what the company is working on.

The official press release reads: “Magic Leap is going beyond the current perception of mobile computing, augmented reality, and virtual reality. We are transcending all three, and will revolutionize the way people communicate, purchase, learn, share and play.”
…and Magic Leap’s website doesn’t provide many details either.

The company is reportedly working on Dynamic Digitized Lightfield Signals” (Digital Lightfield, in short), a “biomimetic” technology that “respects how we function naturally as humans”. What that means precisely, the company doesn’t explain. However, Technology Review has dug up some interesting patent applications by Magic Leap which may give us a glimpse into what convinced their investors: Continue reading