Apr 16

Lytro Immerge becomes Bigger and Better

Lytro Immerge becomes Bigger and Better (photo: Road to VR) Back in August 2016, Lytro unveiled its first Virtual Reality experience, “Moon” (see below), to show off the capabilities of Immerge, the company’s groundbreaking, high-end production camera that records light fields for virtual reality. While it was reportedly an impressive experience for the VR viewer, it also had its limitations (especially with moving objects in the recorded scene).
Now, Ben Lang from RoadToVR talks about a recent visit to Lytro, where he saw the new and improved Immerge prototype. Continue reading

Feb 15

Lytro CEO Jason Rosenthal explains Lytro’s Shift from Consumer Cameras to Virtual Reality

Jason Rosenthal is Lytro's new CEO (photo: josha, Lytro) Lytro started out as a small company trying to bring light field photography to the consumer market. The company soon attracted considerable investments and built two consumer cameras – the Lytro Light Field Camera and the Lytro Illum – which brought breakthrough features such as software refocus and synthetic aperture from lab-sized camera arrays to the hands of the end users. Then, however, the company made a major strategic turn, abandoned the consumer market, and realigned itself to focus (pun intended) on Virtual Reality solutions.

In an very frank article on Backchannel, Lytro CEO Jason Rosenthal explains the reasons for this move: Continue reading

Nov 07

Lytro Immerge: Company Focuses on Cinematic Virtual Reality Creation

Earlier this week, Lytro announced a new product which takes the company into a new direction: The Lytro Immerge is a futuristic-looking sphere with five rings of light field cameras and sensors to capture the entire light field volume of a scene. The resulting video will be compatible with major virtual reality platforms and headsets such as the Oculus Rift, and allow viewers to look around anywhere from the Immerge’s fixed position, providing an immersive, 360 degree live-action experience.

Lytro Immerge: Company Focuses on Cinematic Virtual Reality Creation

Continue reading