Lytro started out as a small company trying to bring light field photography to the consumer market. The company soon attracted considerable investments and built two consumer cameras – the Lytro Light Field Camera and the Lytro Illum – which brought breakthrough features such as software refocus and synthetic aperture from lab-sized camera arrays to the hands of the end users. Then, however, the company made a major strategic turn, abandoned the consumer market, and realigned itself to focus (pun intended) on Virtual Reality solutions.
Earlier this week, Lytro announced a new product which takes the company into a new direction: The Lytro Immerge is a futuristic-looking sphere with five rings of light field cameras and sensors to capture the entire light field volume of a scene. The resulting video will be compatible with major virtual reality platforms and headsets such as the Oculus Rift, and allow viewers to look around anywhere from the Immerge’s fixed position, providing an immersive, 360 degree live-action experience.