Nov 25

Lytro Price Drop in Europe: Light Field Cameras now up to 30 % Cheaper

Posted on 2013/11/25

Lytro’s first-generation Light Field Camera has been available in Europe for four months now. The camera first launched in Germany, Austria and Switzerland, back in mid-July, and soon after arrived in the UK market. Introductory prices ranged between 479 and 579 EUR (approx. 650 to 875 USD) in the German-speaking regions¹, a significant markup of 50 percent.

However, a recent price check on price comparison portals Geizhals, Skinflint and Toppreise has revealed notable price drops in some countries over the last few weeks. Continue reading →

Nov 23

Lytro secures 40 Million Dollar Boost for New Light Field Hardware

Posted on 2013/11/23

When Lytro launched publicly in June 2011 and announced working on the first consumer light field camera, they had raised “approx. 50 million dollars” in venture capital¹. Now, the company announced another 40 million dollars in capital, coming from new (North Bridge Venture Partners) and existing (e.g. Andreessen Horowitz, New Enterprise Associates and Greylock Partners) investors. Of course that’s great news for Lytro, but what does it mean for us?

Lytro CEO Jason Rosenthal said the money will “help fund a new generation of Lytro hardware”. This will not only result in “thinner, cheaper and lighter consumer products”, but allow the company to also step into the professional photography and motion picture markets: Continue reading →

Nov 13

Lytro goes Apple Online Store, introduces two new Camera Colours

Posted on 2013/11/13

There are more big news from Lytro today: The company just announced that three models of the Lytro Light Field Camera are now available for order at the Apple Online Store. More exciting for us is the introduction of two beautiful new colour versions, Cobalt Blue (16 GB, 499.95 USD) and Champagne (8 GB, 399.95 USD).

Continue reading →

Nov 12

Lytro Mobile 1.2 brings Full Screen Mode, Airplay Support and 3D Export

Posted on 2013/11/12

Hand in hand with the update to Lytro Desktop comes Lytro Mobile 1.2, the second update to Lytro’s companion app. Just over a month after the release of version 1.1 of the iPhone app, Lytro adds some interesting new features.

Lytro (Free)
Lytro Inc. (Rated: 17+)

From the official changelog:
Continue reading →

Nov 12

Lytro Desktop 3.1: Living Pictures in 3D, All-in-Focus Viewing, Full Screen Mode and more

Posted on 2013/11/12

Lytro keeps a steady flow of new features coming for existing and new users of their Light Field Camera. Most importantly, the newest Versions of Lytro Desktop and Lytro Mobile now offer 3D viewing and output for Living Pictures.