Feb 15

Lytro CEO Jason Rosenthal explains Lytro’s Shift from Consumer Cameras to Virtual Reality

Jason Rosenthal is Lytro's new CEO (photo: josha, Lytro) Lytro started out as a small company trying to bring light field photography to the consumer market. The company soon attracted considerable investments and built two consumer cameras – the Lytro Light Field Camera and the Lytro Illum – which brought breakthrough features such as software refocus and synthetic aperture from lab-sized camera arrays to the hands of the end users. Then, however, the company made a major strategic turn, abandoned the consumer market, and realigned itself to focus (pun intended) on Virtual Reality solutions.

In an very frank article on Backchannel, Lytro CEO Jason Rosenthal explains the reasons for this move: Continue reading

Nov 09

Special Offer: Lytro Illum for 400 US-Dollars at Woot.com

If you’ve been thinking of buying a Lytro Illum light field camera, today might be your day: Reader Todd (hat tip!) just let us know that the Illum is on sale at Woot.com today for 399.99 US-Dollars – that’s an incredile 75% off retail price.

Special Offer: Lytro Illum for 400 US-Dollars at Woot

The offer is good for another 21 hours from posting this, or until stocks run out. Unfortunately, Woot.com only ships to continental USA, so international buyers will need a mail forwarding service.

Nov 07

Lytro Immerge: Company Focuses on Cinematic Virtual Reality Creation

Earlier this week, Lytro announced a new product which takes the company into a new direction: The Lytro Immerge is a futuristic-looking sphere with five rings of light field cameras and sensors to capture the entire light field volume of a scene. The resulting video will be compatible with major virtual reality platforms and headsets such as the Oculus Rift, and allow viewers to look around anywhere from the Immerge’s fixed position, providing an immersive, 360 degree live-action experience.

Lytro Immerge: Company Focuses on Cinematic Virtual Reality Creation

Continue reading

Jul 26

Software Updates: Lytro Illum Firmware 2.0, Lytro Desktop 4.3

Software Updates: Lytro Illum Firmware 2.0, Lytro Desktop 4.3 Earlier this month, Lytro released two major software updates that bring a range of new features to the Lytro Illum and Lytro Desktop.

Upgrading your Lytro Illum to firmware v2.0 will get you a redefined, sleeker touchscreen interface, fully customizeable menu, physical distance information, and more area for your subjects in live view and and playback mode (including a new full screen view). Continue reading

Jun 08

Lytro Illum: Review after Three Weeks of Testing

Lytro Illum: Review after Three Weeks of TestingIt looks sexy, but does it hold true to its promises? We tested the Lytro Illum light field camera for three weeks, and would like to give you a better idea of the camera and its features with this review.


Lytro Illum is the name of the second light field camera released by Lytro – and with that, the second consumer light field camera in the world. Compared to the first generation, which is sometimes referred to as a “proof of concept”, Lytro has upped its game to a camera targeted to “creative pioneers”: Its big 30-250 mm lens with constant f/2.0 aperture, the 40 megaray sensor and the integrated Snapdragon processor, the SD-card slot and the SLR-like appearance all indicate that the target audience is no longer just technology enthusiasts, but also semi-professional photographers. However, all that comes at a price, which is currently 1.299 US-Dollars or 1.299 Euro.


The Illum is unique, and that’s obvious even when just looking at the box: Remove the mantlepiece and you’ll see a black cardboard-cube which unfolds to reveal the light field camera. Continue reading