Lytro goes Apple Online Store, introduces two new Camera Colours

There are more big news from Lytro today: The company just announced that three models of the Lytro Light Field Camera are now available for order at the Apple Online Store. More exciting for us is the introduction of two beautiful new colour versions, Cobalt Blue (16 GB, 499.95 USD) and Champagne (8 GB, 399.95 USD).

Both of these models, in addition to the classic Graphite version, are ready for purchase, but availability varies: the Cobalt Blue model is available exclusively at the Apple Online Store “in selected markets in North America and Europe” *. Limited Edition Champagne cameras will be sold only in the US and Canada.

* While the Lytro cameras do show up in the US and Canadian online stores of Apple, we could not find any listings in European branches as of yet.

Update 2013-11-13: the Cobalt Blue model is now available in 16 European online stores: United Kingdom, Ireland, Austria, Belgium, Czech Republic, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, and Switzerland.
Please let us know if we’ve missed one!

Speaking of new models: In their very own web store, Lytro currently offer a Special Edition Red Hot camera engraved with Lytro founder Ren Ng’s signature plus two free accessories, for the standard price of 499 USD: