Press Release: Lytro Announces Availability of Lytro Mobile for iOS

The following press release was published by Lytro on 19 June 2013.

Lytro Announces Availability of Lytro Mobile for iOS
New app lets people experience and share light field pictures on the go

Mountain View, Calif. – June 19, 2013 – Lytro, Inc., creator of the world’s first consumer light field camera, today introduced Lytro Mobile App. This new iOS app lets people use their iPhone, iPad and iPod touch device to experience and share light field pictures taken with Lytro cameras. The app communicates with Lytro cameras, whose wireless capabilities can be activated with a free software update, letting camera owners preview and upload pictures to Lytro.com directly from their iOS device while on the go, using either a cellular or Wi-Fi network. The Lytro Mobile App will be available internationally as a free download, starting today.

“Lytro Mobile makes it even easier to share light field pictures and lets people experience the benefits of light field technology with a device that never leaves their side,” said Jason Rosenthal, CEO, Lytro. “As the first to bring light field photography to consumers, we believe there is vast potential to this technology, and Lytro Mobile is the next step in building this category.”

Camera owners and non-camera owners alike can download the app to experience living pictures on their iOS device, including refocusing pictures and experiencing Perspective Shift, with no special software required.

“Mobile sharing of photos is universal and Lytro Mobile now offers the kind of desktop-free convenience people are accustomed to having,” said Ren Ng, Founder, Lytro. “We have taken a complex technology and made it accessible through an app that is easy to use for both sharing and viewing light field pictures.”

Lytro Mobile allows people to:

• Share a picture directly from an iPhone to Lytro.com, Facebook, Twitter or via email or SMS;
• View popular and recent living pictures that everyone has shared to Lytro.com;
• Save a living picture as an animated GIF to their iOS camera roll;
• Access a series of “Learn” tips, educational content that will expand over time.

To get more information on the Lytro Mobile App, visit these links below.
Screenshots & B-Roll

Download the Lytro App: appstore.com/lytro/

About Lytro
Lytro is transforming the camera into a powerful computational photography platform, forever changing the way everyone takes and experiences pictures. The first Lytro Light Field Camera offers photographic capabilities never before possible, such as focusing a picture after it’s taken, changing the perspective in the picture and creates interactive living pictures that can be endlessly refocused and enjoyed by friends and family online. Founder and Executive Chairman Ren Ng, whose Ph.D. research on light field photography won Stanford University’s prize for best thesis in computer science in 2006 as well as the internationally recognized ACM Dissertation award, founded the company in 2006.

For additional information, visit Lytro.com.