Lenticular Print Ad shows secret Message to Children
Lenticular prints are commonly used to create an illusion of movement or the impression of spatial depth, by selectively showing different images when seen from different angles. In the case of lenticular print postcards, posters etc., the distance between our eyes is enough to show a slightly different image to each eye, creating an illusion of depth.
Spain’s ANAR Foundation (Aid to Children and Adolescents at Risk) operates an anonymous and confidential help line for abused children. With their most recent poster campaign, they solved the problem of potentially abusive parents keeping their children from even looking at the ad that is set to help minors at risk.
The innovative lenticular print posters are designed two show two different images, depending on the beholder’s height: a general awareness/warning message to adults, and a secret message and phone number to children under the age of 10.