Lytro Talk: Turning PhD Concepts into Cocktail Conversations

How do you turn a scientific concept into a product that the average person talks about?
At South by Southwest (SXSW) 2013, Lytro’s VP of Marketing Kira Wampler talked about this question, about building a brand, and disrupting photography itself.

You’ve created a disruptive new technology that’s going to revolutionize an industry – at least until you can figure out how to explain it to someone. Kira Wampler, VP of Marketing for Lytro, discuss how to craft a compelling story about your product or technology and how to educate the average consumer about your breakthrough technology, and turn PhD concepts into cocktail conversations.

Kira explains how to educate your potential market by revealing that the current mindset is stagnant and how the solution lies – of course – in your stellar new technology. She walks through how to educate and excite a market on your product’s benefits – without getting too wrapped up in the details that fly over consumers’ heads. She discusses some of the grassroots and social media efforts that can bring your product closer to your ideal target, taking away the inaccessibility from the product.

More recently, she made 34 slides of her presentation publicly available through slideshare. Enjoy!

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